The Red Dot Campaign launched with media coverage from Coast to Coast. Within two weeks, the website had 69,000 unique visitors, 3400 Facebook members and national coverage on tv, radio and newspapers. The ultimate goal of the campaign is to create a community of consumers concerned by the environmental impact of untargeted mass print advertising. This collective voice will urge advertisers and distributors to re-examine inefficiencies and transition to targeted, personalized, relevant (and more cost-effective!) communication and in the process freeing up valuable marketing dollars for social marketing. Advertisers can embrace the Red Dot brand to leverage sustainability as part of their brand advantage.
The Red Dot’s talented Design team includes Vancouver-based boutique designers, Buddha Branding www.buddhabranding.ca and Squint Creative www.squintcreative.ca.
EcoEco partners with Marc Stoiber’s team at Change (www.changebiz.com) to develop a ‘Change Flyer Toolkit” This toolkit helps companies transition their flyers strategically and profitably and helps them include this flyer transition story as part of their green brand advantage.
EcoEco helps launch Best Buy Canada’s new Reward Zone program. Preliminary results indicate a hugely successful web-based loyalty program with exciting offers for Best Buy customers.
http://www.newswire.ca/en/releases/archive/October2007/05/c8934.html
Check out EcoEco’s 12 Step Program to Sustainability that encourages businesses to state their commitment to sustainability. Improving business processes saves money while saving the environment. What’s not to like about that?
EcoEco is profiled in the August 2007 edition of “Make it Business” Victor’s team at Make it Business provide valuable and practical business solutions that naturally embrace sustainability. Check them out online. http://www.makeitbusiness.com/downloads/BackIssues/August%20&%20September%202007.pdf
“10 Keys for Turning Green to $Green”
EcoEco teams up with Brad Brooks of www.myzata.com to review examples of western Canadian companies reaping the benefits of incorporating green strategies into their triple bottom line business approach. Distributed to Retail Alberta and Retail BC in preparation for Earth Day, 07.http://blog.myzata.com/category/environment
“Remind Yourself – What are you known for?” EcoEco is quoted in Business in Vancouver’s story on branding. Nandos Restaurants are leaders in using community based marketing including targeting the ethnic communities with culturally appropriate and fun promotions.
http://www.richmondchamber.ca/usr_files/Nandos_in_BIV.pdf
Beth has suffered from a multitude of symptoms associated with gluten intolerance including; short stature, anemia, infertility, achey joints, chronic fatigue and digestive disorders. Now she is volunteering with the celiac association to help spread the word and prevent others from suffering needlessly. Her story is presented in the fall 2006 Allergic Living magazine http://www.allergicliving.com/features.asp?copy_id=82
EcoEco, was invited to be a keynote speaker at IT Futurist, Thornton May’s IT Value Studio, Oct 2006 in Jacksonville Florida. Beth’s presentation entitled “IT’s Role in the Marketplace of Meaning” outlined IT’s huge role in the Next Economy where information is fundamental to collaboration and measurement is the first step in corporate social responsibility. The event was attended by CIO’s across America.
http://www.itleadershipacademy.com/it_value_studio_vi.htm
“Remind Yourself – What are you known for?”
EcoEco is quoted in Business in Vancouver regarding the incorporation of retail products into restaurant’s brand strategy and product focus. Read more.
Beth Ringdahl has suffered from a multitude of symptoms associated with gluten intolerance including; short stature, anemia, infertility, achey joints, chronic fatigue and digestive disorders. Now she is volunteering with the celiac association to help spread the word and prevent others from suffering needlessly. Her story is presented in the all 2006 Allergic Living magazine Read her story.
Beth Ringdahl was invited to be a keynote speaker at IT Futurist, Thornton May’s IT Value Studio, Oct 2006 in Jacksonville Florida. Beth’s presentation entitled “IT’s Role in the Marketplace of Meaning” outlined IT’s huge role in the Next Economy where information is fundamental to collaboration and measurement is the first step in corporate social responsibility. The event was attended by CIO’s across America. Read more.
